Inbound Vs Outbound Careers
Everything that is being said about the difference between push vs pull, traditional vs social media marketing, advertising vs lead nurturing - it is all true about the new realities in your career. More and more companies will make Googling your name the first step in the hiring process. If you claim to be an expert in a given field, the companies will want to see some evidence for this online. May be you were quoted, you have a blog, or a YouTube video that you created for work. It can be a huge benefit if the Hiring Manager finds it. They will have a very public validation of the claims in your resume. Certainly something like that would increase your chances of getting the call for a job-interview.
The new career strategies are increasingly about you creating a pull for yourself as a specialist. Putting yourself out there becomes critical, especially for some areas. For example - Mike Volpe, the CMO of HubSpot said that 80% of their marketing hires had marketing experience of one year or less. Recruiters are increasingly looking for candidates who can speak 'digital' without an accent. Traditional experience is no longer an asset and in some cases could be a drawback.
So - think about what you need to do to create your Digital Brand. You will know you have succeeded when recruiters can find you before you even submit your resume for the position they are looking to fill.
But what are the ground rules when taking on such a (scary) task? Is there any one right way to do it? If only there was a school for that... Well - when in doubt - learn from the best. Once you have internet connection - you have all you need. So go out there and find out in your target area - who the most popular bloggers are, what the most popular topics are, what the most watched videos show. This should almost certainly give you some ideas where to start and what to aim for. May be it will be all totally new for you. This is good - you'll have the chance to learn what people are interested in. After some time - perhaps you will find out that you also have something to say, something to add to the discussion. Sometimes even leaving a thoughtful comment can get you noticed. The key is in using your key-board... and your mind.
The good news is - your work will accumulate over time and will bring you residual benefits. But it won't happen overnight... so go get started.
First published @ http://EzineArticles.com/6548401
The new career strategies are increasingly about you creating a pull for yourself as a specialist. Putting yourself out there becomes critical, especially for some areas. For example - Mike Volpe, the CMO of HubSpot said that 80% of their marketing hires had marketing experience of one year or less. Recruiters are increasingly looking for candidates who can speak 'digital' without an accent. Traditional experience is no longer an asset and in some cases could be a drawback.
So - think about what you need to do to create your Digital Brand. You will know you have succeeded when recruiters can find you before you even submit your resume for the position they are looking to fill.
But what are the ground rules when taking on such a (scary) task? Is there any one right way to do it? If only there was a school for that... Well - when in doubt - learn from the best. Once you have internet connection - you have all you need. So go out there and find out in your target area - who the most popular bloggers are, what the most popular topics are, what the most watched videos show. This should almost certainly give you some ideas where to start and what to aim for. May be it will be all totally new for you. This is good - you'll have the chance to learn what people are interested in. After some time - perhaps you will find out that you also have something to say, something to add to the discussion. Sometimes even leaving a thoughtful comment can get you noticed. The key is in using your key-board... and your mind.
The good news is - your work will accumulate over time and will bring you residual benefits. But it won't happen overnight... so go get started.
First published @ http://EzineArticles.com/6548401
posted by Vlad Zachary at 5:27 PM
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