Research Manager - Massachusetts Office of Travel and Tourism Industry
COMPANY DESCRIPTION:
The Massachusetts Office of Travel & Tourism (MOTT) is the state
agency dedicated to promoting Massachusetts as premiere visitor
destination set in the midst of rich historical and cultural
tradition. MOTT's budget is derived from a portion of the state hotel
room occupancy tax and is therefore responsible for encouraging
overnight stays, as well as increasing tourism related spending and
payroll. MOTT serves as a leader in the tourism industry, bringing
together the public and private sectors to promote Massachusetts as a
leisure destination.
More than 31 million people visit Massachusetts each year who spend
approximately $11 billion, making tourism one of the largest
industries in the Commonwealth. The industry generated $750 million in
state tax revenues and supported 124.800 jobs in 2003.
POSITION DESCRIPTION:
This position manages a comprehensive program of primary and secondary
research to inform marketing decisions, track results, and evaluate
the industry's economic impact.
Duties:
1. Define and implement a research program driven by MOTT's
information deficits and supports the development of a successful
marketing strategy;
2. Review, analyze, and summarize actionable marketing research
data and reports for MOTT managers;
3. Communicate relevant primary and secondary research findings
to MOTT staff, external advertising and public relations agencies,
regional tourism councils, and the Massachusetts travel industry, at
large;
4. Monitor key data and publish a monthly tracking report;
5. Direct and coordinate all research and data management vendor
contracts;
6. Coordinate all research vendor programs and oversee financial
transactions to ensure contract compliance;
7. Prepare and monitor statistical reports tracking the economic
impact of tourism and travel to Massachusetts;
8. Assist private and public tourism-related organizations in
understanding tourism impacts for strategic planning and investment
purposes;
9. Manage all aspects of Travel Industry Association's
Travelscope program, including data analysis, interpretation, and
reporting, as well as vendor oversight;
10. Manage all aspects of MOTT's web analytics, including analysis
and reporting of massvcation.com usage;
11. Provide input into strategic marketing decisions;
12. Manage allocation of regional tourism grant funds in
accordance with established formula guidelines;
13. Provide general advice about research techniques to the
regional tourist councils and the Massachusetts travel industry;
14. Support the information needs of MOTT's communications staff
and the media;
15. Network with peers to leverage learning and research
strategies used by other states/destinations;
REQUIREMENTS:
MINIMUM ENTRANCE REQUIREMENTS: Applicants must have (A) at least four
years of full-time, or equivalent part-time, technical or professional
experience in research or statistical work, and (B) of which at least
one year must have been in a supervisory, administrative or managerial
capacity, or (C) any equivalent combination of the required experience
and the substitutions listed below. Driver's License Required.
This position is within the Massachusetts Office of Travel and Tourism
(MOTT) and is supervised by the Deputy Director for Domestic
Marketing.
Substitutions:
I. A Bachelor's degree may be substituted for a maximum of two
years of the required (A) experience.*
II. A Graduate degree from a recognized degree-granting college or
university may be substituted for a maximum of three years of the
required (A) experience.*
*Education towards such a degree will be prorated on the basis of the
proportion of the requirements actually completed.
NOTE: No substitutions will be permitted for the required (B) experience.
POSITION LOCATION:
Boston, MA
APPLY TO:
Please send your cover letter, salary requirements and resume to Amy
Strack, Director of Marketing Communications, Massachusetts Office of
Travel and Tourism, 10 Park Plaza, Suite 4510, Boston, MA 02116.
email: Amy.Strack@state.ma.us


